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The People Company was founded by Nicola Frazer to bring her coaching, mentoring and counselling skills to those who recognise that people (and their wellness) are central to all that we do.

Our brief was to create a brand identity which reflected Nicola's personality and professional ethos while allowing for the future inclusion of associates. It should speak to all the markets she serves, with a special focus on the corporate market.

digitalJUNGLE tweaked an existing logo and introduced a striking colour to give it added personality. Our tag line 'Bringing Out the Best in People' epitomised the client's brand promise, and a professional look and feel was created for a series of concept cards in which inspirational quotations were coupled with striking photographs. We designed this look into stationery, a flyer and also prepared a template for their future website.