Clients  >  Palama Metsi [ illustration ]

Palama Metsi, meaning "water riders" in Sesotho, is the surfing development academy which evolved from AfroMalibu for whom we had done some pro bono work.

When they decided to change their name to Palama Metsi they asked us to design a funky logo with surf cred, which incorporated both surfing and skating and could be printed inexpensively for various applications. We came up with this hand crafted silhouette which could be used as a stencil to brand their surfboards at the cost of a can of spray paint. Pretty soon we noticed that the logo had also been tagged on walls and other public areas, claiming them as Palama Metsi turf. Stickers and t-shirts were made to further spread the brand in an exercise that expanded the brand recognition nationally at very little cost.

[ scroll over the words above the illustration to see their full logo ]